The Long Game

The long game is the strategy of making reality to argue for you given enough time. It works when your position is genuinely good, because reality eventually exposes what is true and erodes what is merely performed. The central strategic question is, "What would have to become true such that you are eventually the obvious choice?" Reduce the need for persuasion by improving the underlying reality by:

1. Letting people observe a pattern rather than hear a pitch.
2. Avoiding moves that gain compliance at the cost of future trust.
3. Keep showing that when you are involved, better outcomes tend to happen.
4. Be patient enough to let cumulative evidence do its work.

See also:
The Customer Solution Profit Model
Obvious Adams